In Q3 2014, Samsung has lost a considerable amount of share in the smartphone market in comparison to the last year’s Q3 (Q3 2013). In Q 3 2013 , Samsung’s smartphone market share was 32.1 percent which has declined to 24.4 percent in Q3 2014. This is not a surprise change as Samsung has actually lost the momentum of sales growth mainly due to no competition to the rapidly growing Chinese smartphone vendors like Xiaomi, Huawei, and Lenovo. These Chinese companies gained the most because in China , the biggest market for Samsung , Samsung’s smartphone sales declined 28.6 percent. Apple sales have grown y-o-y mainly because of the iPhone 6 and iPhone 6 plus launches.
Why Samsung is loosing smartphone market share ?
Well the reason seems to be – No innovation in design and features, High price of smartphones whereas same specs smartphones are available at half-price by brands such as Xiaomi. Samsung has tried to move from its plastic smartphones to the better design/build metallic smartphones with the launch of Samsung Galaxy A series smartphones (A3/A5), but their prices are so discouraging.
Indian smartphone market
Samsung’s market share is also nose-diving in India, one of the highest growth affordable smartphone’s market. People are buying a lot better, value for money smartphones, like Moto E, Asus Zenfone, Xiaomi Redmi Note/1S, or Android One series phones from Micromax, Karbonn, and Spice mobiles. In India too Xiaomi is the current smartphone market share growth leader, thanks to its exclusive flash sales at Flipkart.
The recent patent dispute with Ericsson has crashed Xiaomi’s dream run in India. This might be the best time for Samsung to gear up and regain the lost marketshare by launching value for money devices.
Mobile Operating system statistics
There has been not any big change in smartphone OS market share worldwide. Both Android and iOS has shown some growth. Windows phone share has declined even after Microsoft started launching self branded Lumia devices.
Worldwide Mobile Phone Sales to End Users by Vendor in 3Q14 – Total sales including feature phones
Nokia still comes at second number when total mobile phone sales are considered including the feature phones.
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