Now this is just the kind of news that all the perspective iPhone buyers were waiting for. We have learnt that after the major 3.2 billion dollar acquisition of Beats by Apple, the company is going to include their earphones with the next iPhone.
The Dr.Dre and Jimmy Lovine created brand of music gear has become the staple across the music scene. This was Apple’s biggest acquisition till date as they remain conservative with their spending. This conservative approach helps them to put resources in R&D which then helps them to stand out from the crowd.
Apple had made it clear that it is not going to combine the brand. This is a good step as Beats has massive visibility and brand recognition especially its association with the Doctor of the Hip Hop world. Apple was already selling Beats gear at its store but it will reach a lot more people since one of the most recognized brands (Apple) starts selling it along with its most recognized gadget (iPhone).
Along with this, Apple might also try to bring some kind of integration with the Beats music service, which will be appreciated by many. The service lets you personalize music based on listening habits and recommendations from expert music curators. Though this is only a speculation at the moment but a Beats music integration with iTunes might help Apple to reclaim its youthful appeal.
Now as the Apple-Beats deal has been confirmed so the chances of a Beats earphones coming to you with your next iPhone box has increased. So if you were contemplating an iPhone purchase you might want to wait a couple of months, to get your BEATS on !
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